Definition - ATL advertising is what conglomerate, nation wide companies typically use in order to advertise their products / company.
Potential ATL advertising ideas for our campaign.
- Broadcast adverts on mainstream TV channels such as ITV.
- Audio Visual before videos on platforms such as Youtube to target young female audience as they will be digital natives.
- Make campaign a main focus of the macmillan / cancer alliance home page.
Below The Line
Definition - BTL advertising is what more independent, local companies use in order to advertise the product / company.
Potential BTL advertising ideas for our campaign.
- put posters up around our local areas and city centre.
- Ask local businesses if we can put posters up in shop windows
- Put posters through peoples letter box's.
