Lo2 - Release ideas and Gantt chart

- ALL OUT

This is where all adverts for the campaign with different media are released within one day / at the same time.

- SLOW RELEASE

This is where different adverts for the campaign are released within different slots of time, which could be daily, weekly or even monthly.

- TEASE & REVEAL

This is where you reveal small teasers of the full campaign and slowly start putting out different adverts nearer to the time of the products launch.


In releasing our campaign we're choosing the method of slow release. We've decided to choose slow release since our camapign needs to be seen by as many people possible in order for our target audience to interact with cancer alliance. Therefore, making it the perfect method to persue as the adverts will stick around for longer if released one week after another, as demonstrated in the gantt chart above.

Slow release is often used by larger, both indepedndant and congnlomerate companies due to the fact that when an audience are constantly exposed to adverts of the same camapaign it sticks in their memory and reinforces the core message. The fact that our camapign will be constantly thrown in our audiences faces over a period of time will also almost act as a form of pressure to take part in interctaing with Cancer Alliance as the message is always re-occuring.

Our first release with be the social media adverts, in the order of a poster and then video. As this will enage our primiary audience: digital naitives. Following this,  we'll release our web page advert, to engange those who are claerly already involved in being around someone that has cancer, and lasly our print based adverts to engnage those that can't afford access to technology such as iphone. As their loved one battling cancer may not have a job or enough money to buy luxeries.