Lo2 - Preparing methods of feedback

Client feedback
We we're emailing our client weekly with drafts our our different posters, audio visuals, and social media posts. This allowed us to be constantly updating and improving our advertisements to our clients standards which was a huge benefit as it meant changes didn't have to be drastic each time. The constant emailing back and fourth between us and our client also meant that they were involved the whole way though and therefor we always knew that what we were doing was positive and hearing towards the right direction which was really encouraging.

The email below demonstrates that our client is happy with the final product and isn't asking for many more changes to be made. They even asked us to do an interview to be on their website and show how we made the campaign as they we're so pleased.




Below is an email expressing much more constructive criticism in the early days of our campaign production which really helped shape and guide us towards what we were doing. This email is based on our first poster version with the checklist where our client is raising awareness on issues such as the fact that our target audience are digital natives and therefore wold they really be writing a list on paper? giving us the idea of doing a digital list and eventually leading to our text conversation idea.

She was also suggesting quotes from young carers that we could use on our posters, although we didn't use these exact quotes we went down the route of using more 'real life' language on our final poster such as 'Do you care for somebody with cancer', as this is more personal, one on one language.




Peer feedback. 


We also wanted to get feedback from people who hadn't been a part of the campaign production, in order to receive first reactions and opinions on the campaign. Therefore we created a questionnaire and sent it to our target audience of people aged between 12 and 25 years old.

Overall i'm really happy with the results of the survey as our target audience can clearly see who we're targeting. This is a really important factor since if out campaign reached the wrong audience it'd be pointless and our client would get little to no attention from it. It's also clear that people understand the message that we're trying to convey which is a massive relief as if they didn't we'd have to redesign all of our adverts since the key message is the most important part of the campaign.