Lo3 - Demonstrate the development of media production for use.

Moodboard

In this moodboard that I made, I tried to incorporate as many elements possible in regards to colours, fonts, target audience and what their hobbies / interests may be. I did this in order to give my client an understanding on our ideas towards the project and an insight into how to adverts may look. 

Print based version Controls 

Here are some version controls of our poster advert for the campaign, despite the versions being very similar I felt that the first version with the iPhone screen made the text in the speech bubbles too difficult to read due to it being very small, which isn't ideal or conventional to real posters since you're supposed to be able to read the text from a distance in order to catch the attention of people walking or driving by from a distance. Therefore we decided to use the second version as shown above to be our final poster as the text is bigger and much easier to read.

During the production of these posters I needed to ensure that I was keeping my files and different versions organised to ensure that I didn't waste any time trying to find files that had gotten lost. Therefore, when saving each different version control I ensured to save them in order such as 'Version 1', 'Version 2' and so on. Ensuring that I wouldn't have to waste time starting anything from scratch since this could post phone the set launch date of the campaign. 

Audio visual version controls

The first video demonstrates one of the earlier versions our our audio visual advert, if you listen you can recognise that the first video's SFX's are very unmatched and out of sync with the visuals since there seems to just be one repetitive keyboard tapping sound which I find to be quite irritable and unpleasant to listen to. The fact that the visuals don't match the sound is also very unprofessional looking which is something we definitely didn't want our advert to portray.  In contrast, we ended up being able to perfectly time the keyboard SFX with our audio visual in the second video which is much more appealing to listen to. 

Again, when saving these different version controls I ensured to keep them in organised files in order from oldest to newest as the numbers go up.