Lo2 - Chosen media

We've decided to have our campaign published via two different forms of media. That being posters and an audio visual. We'll be uploading the posters onto the Cancer Alliance website and placing posters in public places such as bus stops and school toilets / changing rooms. The audio visual will  be uploaded onto on social media platforms such as Instagram, Snapchat and Facebook.

The purpose of having print based posters is due to the fact that some young carers can't afford technology such as iPhones or laptops - since their parent / guardian isn't well enough to work. Therefore, by putting the posters in areas such as school changing rooms and toilets, bus stops, and gyms. We'll hopefully be able to reach this half of our audience. Since, these locations are stereotypically visited often by people aged 12-18 as they mostly can't drive and are still in education.

We'll be uploading our digital posters to the Cancer Alliance website as people visiting the page will most likely have a family member affected by cancer or want to know more about it, meaning they may be a carer or know someone who is. Therefore allowing us to reach the audience we're targeting.

We also think we'll upload the digital posters to social media platforms as well as our audio visual. This is because our audience are of 12-18 years, meaning they're most likely digital natives and are heavily involved in social media, therefore the chances of people within our target audience seeing our campaign are very high.

Overall positing on these specific platforms give us the highest chances of reaching our target audience which is why we've decided to go with them.